Clear financial and corporate content
Increase reader engagement with content that people want to read.
ENGAGE YOUR READERS
COMPLEX CONTENT SHOULD BE EASY TO READ
Getting people to read information about business and financial matters can be tricky. If it's too complex, you’ve lost them. If it's too dry, they’re asleep.
That’s why it is critical to have content that is to the point, easy to read and clearly reflects your company’s voice and brand.
My 20+ years' experience in financial markets, media and company reputation management means that I can ensure that your messages are understood by all your stakeholders – every time.
CORPORATE & INVESTOR CONTENT
I am a specialist in ensuring that business or technical content is concise, interesting and compliant.
I can write or substantially edit existing content for annual reports, product disclosure statements, media releases or tender documents.
I can write high quality SEO friendly content for digital and print that will position your firm as a trusted business partner.
This includes content for marketing brochures, websites, blogs, executive ghostwriting, direct mail and advertising copy.
TAILORED WRITING TRAINING
I am so passionate about writing in a plain English way that I have taught more than 500 people to do it too.
With tailored in-house business writing training, your team can learn how to:
influence clients, employees and shareholders
communicate complex ideas
improve their content marketing skills.
YOUR GUIDE TO PROFESSIONAL CONTENT
As a former private client investment adviser, I understand how complex and overwhelming financial content can be for readers.
I specialise in creating clear messages that any audience can understand, and importantly, relate to.
I have worked closely with more than 90 large corporate clients to help them achieve their communication goals. I am based in Switzerland but work globally.
I have also written regularly as a journalist for Fairfax Media’s Australian Financial Review, The Australian newspaper and the member magazine for Chartered Accountants Australia & NZ.
Master of Business Administration (Executive)
Certified Digital Marketing Professional
Graduate Diploma in Finance & Investment
Chartered Financial Analyst Program (Level 1)
B. International Business Relations (First Class Honours)
Certified StoryBrand Guide
Native English speaker with intermediate spoken German (Goethe-Zertifikat C1)
"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."
“We turned to Melissa to help us bring our report to life. Thanks to her, it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”
“It was my great pleasure to work with Melissa as her financial planning articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers.”
Here are some examples of my corporate communication and marketing projects. More examples are available on request.
For samples of published journalism articles, visit www.journalistmelissabirchler.com
Schedule a 20 minute call
This is a discovery call to see if we are the right fit. If we agreed to proceed, I will send you a price estimate and then a detailed project brief to complete.
Write, edit, proofread
I write or substantially edit your content and then check to ensure it is consistent with your voice and brand and, importantly, error free.
Publish your content
You will receive your content for review and feedback by the agreed deadline. Unlimited revisions are included in each quotation. You need to be 100% satisfied.
People don’t buy the best products and services.
They buy the ones they understand the fastest.
Author, Building a Storybrand