Melissa Birchler
DIGITAL MARKETING | COMMUNICATION
+41 79 956 3680 | +49 160936 35746
Email:
Location:
Munich | Zurich
Key qualifications:
Professional Scrum Master | Certified Digital Marketing Expert | MBA | Salesforce Administrator | Storybrand Guide
Portfolios:
Phone:
EXPERIENCE
2022-2023
Bring Women Back to Work Participant
SALESFORCE
Participate in the first cohort for Salesforce’s BWBW program in Germany. Deepen my digital marketing expertise and technology skills through Salesforce accreditations and professional development training offered over 12 months.
2011-2021
Founder/Content Strategist
WORDPEOPLE GMBH
Wordpeople was a boutique content marketing agency helping firms to attract, engage and convert more clients online. Clients included Cofra AG, ICF Switzerland and PikPerfect.
2006-2011
Founder/Content Strategist
MANHATTAN COMMUNICATION PTY LTD
Provided strategic communication counsel, writing, editorial and training services to top-tier financial services organisations. Sharpened my journalism skills through regular contributions to Fairfax Media publications including the Australian Financial Review.
2004-2006
Associate
OGILVY PUBLIC RELATIONS
Advised listed companies on investor relations, company positioning and issues management. Key communications adviser to global talent management firm Hudson, Cochlear Ltd and JPMorgan. Supervised two staff.
2003-2004
Associate
FINANCIAL & CORPORATE RELATIONS
Developed investor relations programs for small-to-mid cap listed companies.
1998-2002
Analyst | Investment Advisor
GOLDMAN SACHS/JB WERE
Equity Capital Markets: Facilitated the syndication of more than $4 billion worth of capital market transactions domestically and offshore. Private Client Department: Provided clients with investment and wealth management advice.
1995-1997
Senior Research Officer
QUEENSLAND STATE GOVERNMENT
Developed and implemented marketing strategies to increase education exports and attract foreign investment opportunities to Australia.
EDUCATION
2022
SALESFORCE
Salesforce Administrator
2021
PCM® Advanced Digital Marketing / Certified Digital Marketing Expert
AMERICAN MARKETING ASSOCIATION / DIGITAL MARKETING INSTITUTE
2021
Google Analytics Individual Certified
2020
STORYBRAND
Certified StoryBrand Guide
2019
DIGITAL MARKETING INSTITUTE
Digital Marketing Professional
2005-2009
Master of Business Administration (Executive)
UNI. of NEW SOUTH WALES/UNI.of SYDNEY
2006
MACLEAY COLLEGE, SYDNEY
Diploma in Editing and Publishing
2004
Company Directors Course
AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS
2003
RUSSO INSTITUTE, BRISBANE
Certificate IV Assessment & Workplace Training
2002
Chartered Financial Analyst Program, Level 1
ASSOCIATION FOR INVESTMENT MANAGEMENT & RESEARCH
2001
Graduate Diploma Applied Finance & Investment
FINANCIAL SERVICES INSTITUTE OF AUSTRALASIA
1991-1994
B. International Business Relations (First Class Hons), Diploma Export Marketing
GRIFFITH UNIVERSITY, BRISBANE
TRUSTED BY
Thomas Liddle,
The Australian
"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."
Sharmin Salahuddin
Vodafone
“We turned to Melissa to help us bring our report to life. Thanks to her, it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”
Lydia Paczynski
AMP
“It was my great pleasure to work with Melissa as her financial planning articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers.”
PROJECTS
Cofra: Investor Relations
Korn Ferry| Australian Writers' Centre:
Communication Training
Russell Investments:
Strategy & Content
Select Asset Management: Investor Marketing
Vodafone Australia: Investor Relations
ICF Switzerland:
Strategy & Content
SKILLS
Stakeholder Management Skills - Advanced
Communication Skills - Advanced
Presentation Skills - Advanced
Clifton Strengths - Strategic, Intellection, Relator, Learner, Futuristic
Project Management Skills - Proficient
English - Mother Tongue
German - C1 Goethe Zertifikat
Salesforce Admin Skills - Proficient
Journalism Skills - Advanced
EXPERTISE
DIGITAL MARKETING KNOWHOW
I know what it takes for businesses to grow online. I have experience in data analysis, content creation, storytelling, SEO, CRM, email marketing, social media and UX / web design.
COMMUNICATION SKILLS
I specialise in creating clear messages that any audience can understand, and importantly, relate to. I have worked closely with more than 90 large corporates to help them achieve their communication goals.
BUSINESS ACUMEN
I am a strategic thinker with a high level of financial literacy, proven analytic skills and a strong customer focus.