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Hello! I'm Melissa.

My superpower is making complex concepts simple. I help firms in the finance and technology sectors grow their businesses with clear communication.

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Melissa Birchler

DIGITAL MARKETING | COMMUNICATION

+41 79 956 3680 | +49 160936 35746

Email:

Location:

Munich | Zurich

Key qualifications:

Professional Scrum Master Certified Digital Marketing Expert | MBA | Salesforce Administrator | Storybrand Guide

Portfolios:

Phone:

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EXPERIENCE

EXPERIENCE

2022-2023

Bring Women Back to Work Participant

SALESFORCE

Participate in the first cohort for Salesforce’s BWBW program in Germany. Deepen my digital marketing expertise and technology skills through Salesforce accreditations and professional development training offered over 12 months.

2011-2021

Founder/Content Strategist

WORDPEOPLE GMBH

Wordpeople was a boutique content marketing agency helping firms to attract, engage and convert more clients online. Clients included Cofra AG, ICF Switzerland and PikPerfect.

2006-2011

Founder/Content Strategist

MANHATTAN COMMUNICATION PTY LTD

Provided strategic communication counsel, writing, editorial and training services to top-tier financial services organisations. Sharpened my journalism skills through regular contributions to Fairfax Media publications including the Australian Financial Review.

2004-2006

Associate

OGILVY PUBLIC RELATIONS

Advised listed companies on investor relations, company positioning and issues management. Key communications adviser to global talent management firm Hudson, Cochlear Ltd and JPMorgan. Supervised two staff.

2003-2004

Associate

FINANCIAL & CORPORATE RELATIONS

Developed investor relations programs for small-to-mid cap listed companies.

1998-2002

Analyst |  Investment Advisor 

GOLDMAN SACHS/JB WERE

Equity Capital Markets: Facilitated the syndication of more than $4 billion worth of capital market transactions domestically and offshore. Private Client Department: Provided clients with investment and wealth management advice. 

1995-1997

Senior Research Officer

QUEENSLAND STATE GOVERNMENT

Developed and implemented marketing strategies to increase education exports and attract foreign investment opportunities to Australia.

EDUCATION

EDUCATION

2022

SALESFORCE

Salesforce Administrator

2021

PCM® Advanced Digital Marketing / Certified Digital Marketing Expert

AMERICAN MARKETING ASSOCIATION / DIGITAL MARKETING INSTITUTE

2021

GOOGLE

Google Analytics Individual Certified

2020

STORYBRAND

Certified StoryBrand Guide

2019

DIGITAL MARKETING INSTITUTE

Digital Marketing Professional

2005-2009

Master of Business Administration (Executive)

UNI. of NEW SOUTH WALES/UNI.of SYDNEY

2006

MACLEAY COLLEGE, SYDNEY

Diploma in Editing and Publishing

2004

Company Directors Course

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

2003

RUSSO INSTITUTE, BRISBANE

Certificate IV Assessment & Workplace Training

2002

Chartered Financial Analyst Program, Level 1

ASSOCIATION FOR INVESTMENT MANAGEMENT & RESEARCH

2001

Graduate Diploma Applied Finance & Investment

FINANCIAL SERVICES INSTITUTE OF AUSTRALASIA

1991-1994

B. International Business Relations (First Class Hons), Diploma Export Marketing

GRIFFITH UNIVERSITY, BRISBANE

TRUSTED BY

CLIENTS
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Thomas Liddle,
The Australian
"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."
Sharmin Salahuddin
Vodafone
“We turned to Melissa to help us bring our report to life. Thanks to her, it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”
Lydia Paczynski
AMP
“It was my great pleasure to work with Melissa as her financial planning articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers.”

PROJECTS

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Cofra: Investor Relations

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Korn FerryAustralian Writers' Centre:

Communication Training

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Russell Investments:

Strategy & Content

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Select Asset Management: Investor Marketing

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Vodafone Australia: Investor Relations

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ICF Switzerland: 

Strategy & Content 

SKILLS

SKILLS

Stakeholder Management Skills - Advanced

Communication Skills - Advanced

Presentation Skills - Advanced

Clifton Strengths - Strategic, Intellection, Relator, Learner, Futuristic

Project Management Skills - Proficient

English - Mother Tongue

German - C1 Goethe Zertifikat

Salesforce Admin Skills - Proficient

Journalism Skills - Advanced

EXPERTISE

EXPERTISE

DIGITAL MARKETING KNOWHOW

I know what it takes for businesses to grow online. I have experience in data analysis, content creation, storytelling, SEO, CRM, email marketing, social media and UX / web design.

COMMUNICATION SKILLS

I specialise in creating clear messages that any audience can understand, and importantly, relate to. I have worked closely with more than 90 large corporates to help them achieve their communication goals.

BUSINESS ACUMEN

I am a strategic thinker with a high level of financial literacy, proven analytic skills and a strong customer focus. 

CONTACT
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