Do you want content your financial services clients will love?

FIND FRESH IDEAS

REACH MORE CLIENTS
INCREASE REVENUE

CREATING FRESH CONTENT DOESN'T HAVE TO BE PAINFUL

When you're running a financial services business, it can be hard to find the time to consistently create content that not only ranks well on search engines, but also educates clients and builds trust in your brand.

 

As an experienced finance writer, I can create custom content for your audiences that speaks to their needs and wants. 

You can relax knowing you have partnered with someone who has proven journalism skills to create content which is informative, educational or entertaining.

 

blogs

Would you like to position your financial advisors as trusted voices in your industry?

  By interviewing your advisors and ghostwriting regular blogs for them, I can help your firm to publish content that is interesting, empathetic and consumer-friendly. Your business is more likely to show up in organic search results when the the content is both readable and findable.

website content

Do you need to update your website?

I can create website content that speaks to your clients in an engaging and personal way. Importantly, I can ensure that your clients immediately understand the value you bring and what's unique about your financial services practice.

CONTENT STRATEGY

Do you need a strategy to guide your content creation?

I can help you to clarify your approach to content creation. You can save time and money when you are clear about who you are writing for and which topics you should focus on. Content strategy services include: a one-page content marketing strategy, a content mission statement, buyer personas, an editorial calendar and a content audit.

SERVICES

YOUR GUIDE TO GREAT CONTENT

I am a content marketing specialist who creates journalist-grade content, helping financial services firms reach more of their ideal clients.

 

With more than 15 years' experience as a communications specialist in the financial services sector, I know how to craft content that consumers care about. When people feel understood, they're naturally drawn to you. They want to learn more about how you can help them survive or thrive.

I have worked with more than a 100 organisations to create content that people want to read.

In today's noisy digital world, the companies with the best content will win.

Melissa Birchler

Web - StoryBrand Guide Badge BLACK.png
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Journalism portfolio: www.journalistmelissabirchler.com

 
 

TESTIMONIALS

Thomas Liddle

Editor

"As a contributing journalist to The Australian, Melissa knows what makes news and interesting reading. She understands that a reader wants to be informed, educated or entertained. She is inquisitive, analytical and can translate difficult ideas into simple ones so that everyone can understand them."

Sharmin Salahuddin

CSR Manager

“We turned to Melissa to help us bring our report to life. Thanks to her it's now not just a report, but a truly compelling story about our company. Melissa delivered this result through high standards of professionalism, attention to detail, taking the time to understand our needs and expectations and timely delivery.”

Lydia Paczynski

Marketing Manager

“It was my great pleasure to work with Melissa as her financial planning articles were in high demand from our planners and clients. Melissa's writing consistently offered rich insights into clients' financial matters and delivered simple, yet imaginative solutions to their needs. With her engaging style, strong financial expertise and professional conduct, she is certainly standing out in the circle of financial writers.”

 

PORTFOLIO

Here are some examples of the projects that I have completed and more are available on request. For samples of published journalism articles, visit www.journalistmelissabirchler.com

 

YOUR PROJECT

STEP 1

 

Schedule a call

We schedule a 30-minute call to find out if we're the right fit. I get to know your business and we discuss the goals of your project.

STEP 2

 

Write, edit, proofread

I write or substantially edit your content and then check to ensure it is on brand, consistent with your voice and error free. 

STEP 3

 

Celebrate your project

With content that is interesting and relevant to your audience, you can watch your business grow.

People don’t buy the best products and services.

They buy the ones they understand the fastest.

Donald Miller

Author, Building a Storybrand

Keyboard and Mouse

What type of content creator are YOU?

Take the quiz to find out how much you know about creating content that people love.

(no email required)

 

GET IN TOUCH

WANT MONTHLY QUICK TIPS?

hello (at) melissabirchler.com

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Whatsapp: +41 79 956 3680

Mon-Fri: 9 AM - 4 PM CET

Zurich, Switzerland

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