Select Asset Management Limited (SELECT) was an independent Australian alternative investment group founded in 2002.  SELECT needed a financial specialist to create a compelling and easy to understand brochure about alternative investments such as short selling, hedge funds, futures, private equity and infrastructure.  


Solution provided

With her background as a former retail investment advisor at stockbroking firm JB Were/Goldman Sachs, Melissa knows how to communicate to retail investors. She wrote, edited and proofread content for a 34-page brochure explaining the benefits of including alternative investments in a traditional wealth management portfolio. Given the complex nature of the investment offering, Melissa had to create marketing copy that could be easily understood by the average “mum and dad” investor.


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