Select Asset Management Limited (SELECT) was an independent Australian alternative investment group founded in 2002. SELECT needed a financial specialist to create a compelling and easy to understand brochure about alternative investments such as short selling, hedge funds, futures, private equity and infrastructure.
With my background as a former retail investment advisor at stockbroking firm JB Were/Goldman Sachs, I know how to communicate to retail investors. I wrote, edited and proofread content for a 34-page brochure explaining the benefits of including alternative investments in a traditional wealth management portfolio. Given the complex nature of the investment offering, I had to create marketing content that could be easily understood by the average “mum and dad” investor.