Vodafone Australia needed assistance producing its first ever corporate and social responsibility (CSR) report to showcase its CSR activities in Australia. The challenges were two fold:
1) The Vodafone team had never produced a report like this before
2) The original content was sourced from more than 35 different team members for each section of the report.
This meant that Vodafone needed to ensure that it's unique voice and brand were consistently portrayed across the 80-page report.
Melissa worked closely with Vodafone and its design agency to write, edit and proofread all sections of the report. She had to write in a way that Vodafone's voice remained the same on every page: straight talking, light, upbeat and accessible. It was important to not bore readers with too much information, technical terms or formal corporate language.