AMP is a listed financial services company in Australia and provides superannuation and investment products, insurance and financial advice. It has the largest network of qualified financial planners in Australia and New Zealand.


Solution provided

I wrote monthly personal finance newsletters for the retail clients of AMP’s financial planning network of advisors. I researched and wrote a range of articles covering financial planning, wealth management, superannuation, insurance and retirement planning. These newsletters were designed to add value to AMP’s client offering and in turn, strengthen its brand in the market place as a trusted source of financial planning advice. The challenge was to create regular content that was both relevant and engaging, even when the topics were highly technical. 


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