Zurich Financial Services is a global insurance company with over 50,000 employees. In the middle of the global financial crisis in 2008, Zurich Investments needed support from an experienced communications writer who understood financial markets and the communication needs of investors during a period of high uncertainty.
I worked with the marketing team to help them with a substantive edit and re-write of an advisor marketing flyer titled “Zurich Investments Equity Income” fund. The content needed to accurately reflect the company’s unique voice and tone and position Zurich Insurance as a trusted financial partner. Therefore, it had to be compelling and engaging for advisors and clients to read.